John Blaze Inc. ("Company," "we," "us," or "our") operates the Velvet Rope platform at velvetropehq.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service.
| Category | Examples | Purpose |
|---|---|---|
| Identity | Full name, date of birth | Reservation creation, age verification |
| Contact | Mobile phone number, email address | Reservation confirmations, SMS notifications |
| Transaction | Deposit amount, payment method (last 4 digits only) | Payment processing, receipts |
| Reservation | Check-in time, table assignment, party size, visit history | Venue operations, guest experience |
| Device / Technical | IP address, browser type, operating system | Security, fraud prevention, platform optimization |
We collect information:
How we obtain consent: When you provide your mobile phone number during the reservation booking process on the Velvet Rope platform, you are presented with a clear opt-in disclosure at the point of submission. The disclosure states:
"By providing your phone number, you agree to receive SMS notifications about your reservation from Velvet Rope. Reply STOP to opt out at any time. Message and data rates may apply."
What we send: We use your mobile phone number solely to send transactional SMS messages directly related to your reservation, including:
Opt-out: You may opt out of SMS messages at any time by replying STOP to any message. Upon receiving STOP, we will send a single confirmation message and immediately cease all further SMS messages to your number. To re-subscribe, reply START.
Help: Reply HELP to any message for assistance, or contact us at support@velvetropehq.com. Message and data rates may apply. Message frequency varies, typically 1–5 messages per reservation event.
No sharing of mobile opt-in data: Your mobile phone number, SMS opt-in status, and consent data will not be shared, sold, rented, leased, or transferred to any third parties or affiliates for their marketing, promotional, or advertising purposes. This restriction applies absolutely and without exception.
Your consent to receive SMS messages is not required as a condition of making a reservation or using the Service.
We use the information we collect to:
We may share your information with the following categories of recipients, strictly for the purposes described:
| Recipient | Purpose | Data Shared |
|---|---|---|
| Venue operators using Velvet Rope | Managing your reservation and guest experience | Name, phone, reservation details |
| Stripe / Square (payment processors) | Processing deposits and payments | Payment data only |
| Twilio (SMS provider) | Delivering SMS notifications on our behalf | Phone number, message content |
| Supabase (infrastructure) | Secure data storage and platform operations | All platform data (encrypted) |
| Law enforcement / legal authorities | Compliance with legal process | As required by law |
We do not sell, rent, or trade your personal information to any third party. We do not share your data with data brokers, advertising networks, or marketing platforms.
We use cookies and similar tracking technologies to maintain your session, remember your preferences, and analyze platform usage. You can control cookie settings through your browser. Disabling cookies may affect platform functionality. We do not use cookies for cross-site advertising tracking.
We retain your personal information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. Reservation data is typically retained for 3 years. You may request deletion of your data by contacting us at support@velvetropehq.com.
Depending on your jurisdiction, you may have the right to:
To exercise any of these rights, contact us at support@velvetropehq.com. We will respond within 30 days.
We implement industry-standard security measures including TLS encryption in transit, encrypted storage, role-based access controls, and regular security reviews to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
The Service is not directed to individuals under the age of 21. We do not knowingly collect personal information from anyone under 21. If we become aware that we have collected personal information from a minor, we will take immediate steps to delete such information.
We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page and, where appropriate, by sending you a notification. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: